Founder - Designer
Founded in 2016 by Canadian designer, Karn Goode. After six years of owning and operating a store and studio in Toronto’s Yorkville, Karn moved abroad where she gained technical expertise in design and secured collaborations with world-renowned luxury mills. The designer combines street-style and loungewear using haute couture fabrics and natural fibers that create a luxury edge to a casual aesthetic.
The label focuses on sustainability adhering to a 4F Standard of Fit, Feel, Fibre, and Function. Working a year in advance, the designer tests and iterates the sample pieces before introducing them to the public. The brand supports artisans in haute couture who craft revolutionary fabrics using an old-world technique, digital technology, and natural fibers. With many years of experience, Karn has come to know these fabrics and continues to find innovative ways of working with them. The label produces simple yet functional quality-based pieces that are long-lasting and adhere to a slow fashion state of mind.